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Fantasy Hockey Scouts: Daily Dosage - May 30, 2009

Daily Diarrhea

While we wait for the finals to start, lets take a look back at some of the Breakouts & Breakdowns of the 3rd Round:

Breakouts (maybe they broke out during the regular season and kept it going or maybe they're showing that they'll be breakout candidates in next year's Breakout Bible):

Filppula Valtteri Filppula - We thought he'd approach a breakout season this year only to finish with 40 points but his 1+6=7 in five games over Chicago led the team.  He should get plenty of opportunities next season with Hossa, Samuelsson and Hudler all possibly moving on.

Danny Cleary - Has never broken out in our eyes as his career high is 42 points and it probably won't happen as the dude is 30 but have to give him respect for five goals in five games against the Hawks. 

Jonathan Ericsson - Only managed 1+1=2 in four games vs the Hawks but it was the fact that his ice-time has really picked up (especially when Lidstrom was out) that impressed us the most.  He should be a regular in Detroit next season but the points may take a while as he'll have to wait his turn.

Dave Bolland - Not really based on the series vs the Wings (0+3=3) but more based on the playoffs as a whole (4+8=12 in 17 games), we have high hopes for this guy next season.

Druce John Druce Award (player who came out of nowhere and will probably go back to nowhere next year):

Ruslan Fedotenko - Actually this award could be named after Rusty as his 12 goals in the '04 playoffs for Tampa gave everyone an inflated opinion of this guy but he's never exceeded 41 points in a season.  He's doing it again in these playoffs as he's had 5+3=8 in his last nine games.

Breakdowns (awful, putrid, disgusting, etc.):

Cam Ward - Was the darling of the playoffs going into the semi's but shaat the bed with a 4.36 gaa & .874 sv%... back to regular inconsistent Wardo.

Cole_Car Erik Cole - Did manage three assists in the Pittsburgh series but went 18 games with no goals in the playoffs.... brutalbrutalbrutal.

Ray Whitney - Two assists and a minus-7 vs the Pens and no goals in the 2nd or 3rd rounds.

Patrick Kane - Shows off his stuff once in a while but finished the series with only 1+1=2 and a minus-6.

Brian Campbell - One assist and a minus-5 vs the Wings and apparently Scotty Bowman is not a fan.

Andrew Ladd - Was right on the cusp of a breakout season this year with 49 points but then followed that up with only 3+1=4 in 17 playoff games... leaves us doubting if he'll take the step next year.


Buffalo's 1st round pick from 2005, Marek Zagrapan, has signed a two-year deal with Cherepovets in the KHL.  He's had three uninspiring seasons in the AHL so this does not appear to be a big loss to the Sabres or your fantasy team although it has turned out to be a wasted draft pick.

Florida signed undrafted free agent goalie Alexander Salak to a two-year deal.  He's a 22-year old Czech who has been playing in the Finnish league the past few years and had a strong year this past season (20-20-9, 2.40, .923)... he was even better in the playoffs (4-4, 1.96, .951).  There's an opening for a backup goalie in Florida as Craig Anderson will probably walk, so Salak should get an opportunity to jump in right away.

Injury Updates

Datsyuk Nicklas Lidstrom and Pavel Datsyuk practiced yesterday... Lidstrom is ready to go for game #1 tonight whereas Datsyuk will be a game-time decision but we'd bet he doesn't play. 

Jonathan Ericsson skated yesterday but was struggling, so his status for tonight's game is still questionable.

Daily Distraction

What's distracting us today?  Not sure if you've seen these two Henrik Zetterberg commercials floating around...they're pretty good:

Stick tap to The Examiner for the videos.

At first take it looks like the NHL got it right and put together some pretty good promos.  Well it's not the NHL.  If you look a little closer you'll realize that's not Zetterberg in the commercials but instead a New York actor who looks a lot like him.  Our first thought? What was Henrik doing that was so important that he couldn't spend a few hours making a commercial?  A quick internet search and a visit to James Mirtle's From The Rink gives us all the dets:

Hey James,

K. So here's the deal. A few months ago my friend Greg, a Detroit native, and I were sitting around, hanging out when he remarked how much I really look like Henrik Zetterberg. I had heard this a few times before but neither of us had really put much thought into it. About a week or so later, I had an idea while riding the subway. You see, Greg and I both live in NYC, I'm an actor and he's a filmmaker. It dawned on me that we should shoot something with me as Zetterberg...

The more the two of us talked, the more we figured out that we both had problems with the current NHL marketing campaign, and who better to come up with some new commercials than us. So, we set off scripting a series of commercials, storyboarding them with artist friends of ours, putting together presentation packets, and then shooting and editing several commercials. We created an entire advertising campaign for NHL. Once we had all of our stuff put together we realized that we needed to get our stuff to them...

Well, the first part turned out to be the easy part. Using just about every connection we had, we ended up getting the material to a few people who said they would "pass it along" at the NHL. Well, as many of us know, rarely does this make for a sure bet.

After a few weeks, we again came to another realization. If you want to get someone's attention, it's a lot easier if you have a thousand, or ten thousand, or a hundred thousand people with you.

SO HERE WE ARE, we want to bring it to the people. LET THE PEOPLE DECIDE! If the people think it works, then a message will get sent to the NHL that IT DOES WORK!

This is our first video made specifically for the playoff run to the Stanley Cup.  http://www.youtube.com/watch?v=BSppMWmHT8U

The concept involves a hapless Zetterberg doppelganger going about his daily life in hockey gear. YES, FULL UNIFORM! He eats, sleeps, and bathes like this. The follow up commercials we are planning to release soon include going on a job interview, fighting pollution, taking a guitar lesson and many more to come. With a little help, we will be able to show the NHL the full scope of our campaign which goes far beyond just Zetterberg and the Red Wings.  

This is us, the little guy, average Joe, David. Not trying to take down Goliath, but just trying to let him know that we are here. That sometimes to find out what the people want, you should just go to the people. We know what we like.

Thank you.

Go Zetterberg! Go Redwings! Go HOCKEY!

Jakob Hawkins & Greg DeLiso

Well there you go.  Mystery solved.